Sunfeast marie light biscuits from itc are analysed by its swot, stp and competitors. Here is the swot analysis of sunfeast which is the biscuit arm of itc limited and is manufactured in india and sold in several countries sunfeast has glucose biscuits for the mass segments and also has a variant known as sunfeast marie light similarly, it has a range of biscuits targeted towards mid tier. Sunfeast dark fantasy : escape into one brand : dark fantasy company : itc brand analysis : 529 sunfeast dark fantasy is the story of a brand which started its journey as a sub-brand and later acquired the status of a standalone brand itc forayed into the biscuit market in 2003 and sunfeast dark. The biscuits industry has witnessed little innovation, glucose was glucose and marie was marie then itc decided that this could be its biggest point of attack in 2003, itc launched sunfeast in 6 ranges:- • sunfeast glucose biscuits • sunfeast orange marie • sunfeast marie light • sunfeast orange cream. A campaign for sunfeast's premium range of biscuits uses the. There are perhaps only a few in this country who have no memory of parle-g biscuits, from the tiffin boxes of little school children or as part of the chai combo in tea stalls. Sunfeast has a well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments sunfeast biscuits straddle all segments of the market led by dark fantasy & dream cream at the premium end the sunfeast product portfolio has been further expanded with.
After the collection of the data, from the various sources i analyzed the data i meet 75 persons in the city to get the required answer regarding the positioning of the sunfeast biscuits the study, essentially exploratory in nature, is based on a field survey having close and open ended questions the study is actually is. Itc brand sunfeast dark fantasy biscuits are studied by understanding its swot, competition and stp analysis.
As orange-flavored marie, marie light and butterscotch-flavored cream biscuits, sunfeast milky magic, sunfeast key words: marketing strategy, place, positioning, price, product, promotion, segmentation, swot analysis the entire range of sunfeast biscuits is packed in vibrant colours, distinctive graphics and. So, parle-g continues to hold its own in the biscuit market dominated by britannia and the higher-end biscuits offered by itc ltd's sunfeast and australian premium entrant unibic since 1990, parle-g has managed to retain 75-80% of the glucose biscuits market, while premium biscuits are worth only rs5. Abstract the objective of the study is to find out the competition strategy adopted by itcltd (biscuit divison) and the impact of it on itc portfolio and to find out the problem related to the sales and service activity of itc and the ways to overcome it through this survey in market the market position of itc is determined and.
Sunfeast dark fantasy chocofills sunfeast dark fantasy choco fills is the latest and the most premium offering from the portfolio of sunfeast an exquisite combination of luscious chocolate filling enrobed within a perfectly baked rich cookie outer an offer that fully epitomizes the brand promise of pure. Sunfeast glucose biscuit sunfeast is a brand introduced by itc foods india ltd the launch of “sunfeast” marks itc foods entry into the branded biscuit market with a range of offerings in both basic and value added segments 'sunfeast', with the brand essence “spread the smile,” connotes happiness.
An itc brand, sunfeast straddles all segments in the biscuit category, from gourmet cookies to popular biscuits sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits the dark fantasy range with rich chocolate, leads the premium biscuit category in india and farmlite. Executive summary the main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market with the help of the itc sunfeast various functions and strategies were being discussed and discussed in respect.
Adding to this bouquet, the business launched the health biscuit, sunfeast farmlite in two variants (almonds and raisins), and a new range of cookies, sunfeast mom's magic (rich butter and cashew & almonds) to further its presence in the premium segment, it also entered the cakes category with the launch of the. 'pure magic', 'treat' and 'bourbon' cater to the premium cream-biscuit segment, and company sources suggest the long-term plan is to bring these three under one fold some more biscuit brands may also be consolidated category-based offerings itc, sources say, will extend the 'sunfeast' brand to all. Repositioning of sunfeast dark fantasy 1 sunfeast dark fantasy the desired cookie for your fantasy 2 contents • industry analysis • situation analysis • swot analysis • competitor analysis • target market • creative • media • media mix • integrated marketing communications • appendix- creative brief.